Imagine that you own a trademark in India that you have diligently registered with the Indian Patent and Trademark Office. As your domestic sales increase, you recognize that international markets offer unique prospects that your brand is eager to pursue. You take the first step towards an international presence after a thorough study and investigation. However, to your utter shock, you discover that someone else has already registered your trademark in the international market.
How is it possible? Isn’t your registered trademark supposed to protect you against these “trademark squatters”? Unfortunately, trademark registrations only provide territorial protection, meaning that they only apply to the nation in which the brand was registered. Your Indian brand trademark is only protected in India, giving trademark squatters plenty of opportunities to utilise your mark elsewhere.
Through this article, we’ll be delving into the issue of trademark squatting, its consequences, and the safeguards available to the brand owners against the squatters.
Meaning of Trademark Squatting:
The World Intellectual Property Organisation (“WIPO”) defines Trademark Piracy (Squatting) as “the registration or use of a generally well-known foreign trademark that is not registered in the country or is invalid as a result of non-use.” [See World Intellectual Property Organization, WIPO Intellectual Property Handbook, 90 (2008)]. It occurs when a person (squatter) in a foreign country registers a trademark that has already been registered by its true owner in its original country.
Squatters try to register trademarks with the goal of extorting rents from brand owners or other companies that rely on the brand, such as importers in the case of international brands. A typical scenario is for a squatter to register the trademark of a foreign brand and wait until the foreign brand owner enters the local market.
A case in point is the U.S. coffee shop chain Starbucks. When entering the Russian market in 2005, Starbucks faced the fact that its trademark was owned in Russia by an individual, Sergei Zuykov, who offered to reassign the trademark for US$ 600,000. Instead, Starbucks opted to invalidate Zuykov’s trademark before court, which resulted in a protracted legal dispute substantially delaying Starbucks’s entry into the Russian market. In China, Apple ended up paying 60 million dollars to the local owner of the mark “iPad.”
A textbook case of trademark squatting in India was the PS5 conflict. Sony’s launch of its latest edition of gaming console Playstation 5 or PS5 in India was halted when it discovered that a trademark squatter named Hitesh Aswani had surreptitiously filed a trademark application for “PS5”, for the identical specification of goods that were covered under Sony’s PS4 trademark registration. Sony then filed an opposition against the said trademark, and the Applicant withdrew his application.
Safeguards against Trademark Squatting:
A. Application for cancellation of the trademark by proving Abandonment and Non-Use.
An important aspect that must be kept in mind is that there are two kinds of systems where a trademark can be obtained, namely, “first to file” and “first to use”. In the former system, the individual or business that first files for the protection of mark shall be granted the protection, whereas in the latter the individual or business that first uses the mark shall be granted protection for use of such mark. India follows the ‘first to use’ system.
Chapter VI of the Trademarks Act, 1999 deals with the use of trademark and registered users and Section 47 permits the removal of the trademark upon non-use. Section 47 lays down two situations in which a registered trademark is liable to be removed:
- When it is proved that the trademark was registered in the absence of a bona fide intention by the applicant. This bona fide intention is in the context of the use of the trademark. For example, when a trademark is registered in 40 classes but is used only in 2 classes, it is a defensive registration. This rule applies to Companies and registered users where no bona fide use is observed in relation to the goods and services for a period of 3 months before the date of application.
- When it is proved that there has been no bona fide use of the trademark for a continuous period of 5 years or more from the date of registration of the mark and three months prior to the filing of the application for removal of trademark from the register. This means that when the trademark has not been used with a bona fide intention for a continuous period of at least 5 years and 3 months, it is liable to be removed.
However, the registered trademark may not be removed if the case fulfills the requirements mentioned under clause 3 of Section 47, which are:
- A company is about to be registered under the Companies Act and the registered proprietor intends to assign the trademark to the company in the near future.
- The Registered proprietor intends the trademark to be used by a registered user upon its registration.
- The alleged non-use of the trademark is under special circumstances, such as restricted use by law, which does not relate to the intention of the proprietor.
- Judicial Interpretation of what constitutes abandonment/non-use of the trademark:
With regard to Section 47 of the Act, a non-use of a registered trademark occurs when it is not used for more than a period of 5 years and 3 months, which will make him lose the trademark in rectification proceedings. ‘Use’ of a trademark means that when there is a bona fide intention for the use of the mark in the ordinary course of trade and not only to reserve the right to use the mark. In J. N. Nicholas Ltd. v. Rose and Thistle [1990 SCC OnLine Cal 157], it was held that use of a trademark does not necessarily mean a physical sale. Even if the mark has been used for the purpose of advertisement in the said period of 5 years and 3 months, without existing on the goods, such use is valid in the eyes of law.
In National Bell Co. v. Gupta Goods Manufacturing Co. (P) Ltd. [AIR 1971 SC 898], the Supreme Court held that “if a registered proprietor of a mark ignores repeated infringements of its mark, then it can even be considered as an abandonment of its mark.”
Further the Delhi High Court in Radico Khaitan Limited v. Brima Sagar Maharashtra Distilleries Ltd. [(2014) 60 PTC 405], held that “mere introduction/mention of additional material would not lead to the conclusion that the registered mark has not been used and consequently must not be deemed to have been abandoned by the proprietor thereof. So long as the registered mark is used in substantially the same manner in which it is registered it must be deemed/considered to constitute the use of the registered mark itself. Where the use of a mark, registered or unregistered is apparent, the mere addition of material on the label or other material on which it appears would not lead to the conclusion that the mark has not thereby been used.”
The Supreme Court in Meghraj Biscuits Industries Ltd. v. Commissioner of Central Excise, U.P. [(2007) 3 SCC 780], held that “Discontinuation of business in respect of a product does not necessarily amount to abandonment.”
In Parker Hannifin France Sas v. Kanwar Sachdeva [2020 SCC OnLine IPAB 163 (IPAB Chennai)], it was held that if a wordmark or logo mark has been in use by a prior user and the same has been extensively used by that entity – but some third party (squatter) or blackmailer gets the trademark registered in his or her name then the prior user can very well move a petition for cancellation under section 47 and 57 before the IPAB stating petition for removal on the grounds of non-use and cancellation of the trademark.
In the case of Vishnudas Trading as Vishnadas Kishendas v. Vazir Sultan Tobacco Co. Limited [JT 1996 (6)], the applicant filed for limiting the use of the trademark of ‘Charminar’ used for the manufacture of cigarettes. This trademark was also registered in other classes of zarda and quiwam, which were intended to be used by the proprietor, but was never actually used. The Court applied the provision of non-use and held that if a person is trading or manufacturing only one or some goods and have no bona fide intention to actually trade or manufacture some of the goods, but have it registered as a trademark which covers several goods, then such registration is liable to be rectified or removed and only those classes that are actually used by the proprietor shall be valid.
The Hon’ble Supreme Court in the Kabushiki Kaisha Toshiba v. TOSIBA Appliances [(2008) 10 SCC 766] held that “The intention to use a trade mark sought to be registered must be genuine and real.” The division bench further explained that “when a trade mark is registered, it confers a valuable right. It seeks to distinguish the goods made by one person from those made by another. The person, therefore, who does not have any bona fide intention to use the trade mark, is not expected to get his product registered so as to prevent any other person from using the same.”
In Cluett Peabody & Co. Inc. v. Arrow Apparals [1997 SCC OnLine Bom 574] the court propounded that “A trade mark has no meaning even if it is registered unless it is used in relation to goods. Otherwise, its non-use may lead to its death. A trademark which drops out of use dies. Where there are no goods offered for sale, there is no use of trademark.”
- Who can file for Removal of Trademark on the Basis of Non-Use:
Any person who is aggrieved within the meaning of Section 47 can file an application for removal of the trademark from the register on the grounds that the trademark has not been put to use.
In Infosys Technologies Ltd v. Jupiter Infosys Ltd. [(2011) 1 SCC 125], the Hon’ble Supreme Court observed that to be an aggrieved person under Section 46 (of the Trade and Merchandise Marks Act, 1958 – corresponding to Section 47 of the Trade Marks Act. 1999), he must be one whose interest is affected in some possible way.
In Kerly’s Law of Trade Marks and Trade Names (11th edition) at page 166, the legal position with regard to ‘person aggrieved’ has been summarized thus:
“The persons who are aggrieved are all persons who are in some way or the other substantially interested in having the mark removed – where it is a question of removal – from the register; including all persons who would be substantially damaged if the mark remained, and all trade rivals over whom an advantage was gained by a trader who was getting the benefit of a registered trade mark to which he was not entitled. (emphasis added).”
Further, in Aktiebolaget Jonkoping Vulcan v. V.S.V. Palanichamy Nadar [AIR 1969 Cal 43], the Court held that an applicant whose trade mark registration has been refused by reason of prior registration by the respondent of the same or similar or identical mark for the same goods or description of the goods or whose application for registration is opposed on the basis of prior registration of the same or similar mark by the respondent, can be regarded as a ‘person aggrieved’.
- Burden of proof of non-use/abandonment:
According to Section 47, the burden of proof of non-use lies on the applicants for rectification of the register, and they have to show that there was no bona fide intention to use the mark or any bona fide use of the trademark.
In the case of American Home Products v. Mac Laboratories Private Limited [1986 AIR 137], also known as the Dristan case, the court held that the burden of proof under Section 47 exists on the person who seeks to have the trade mark removed from the Register. Thus, where there has been a non-use of the trade mark for a continuous period of five years and the application for taking off the trade mark from the Register has been filed one month after the expiry of such period, the person seeking to have the trade mark removed from the Register has only to prove such continuous non-use and has not to prove the lack of a bona fide intention on the part of the registered proprietor to use the trade mark on the date of the application for registration. Where, however, the non-use is for a period of less than five years, the person seeking to remove the trade mark from the Register has not only to prove non-use for the requisite period but has also to prove that the applicant having prior registration of the trade mark (or the “squatter”) had no bona fide intention to use the trade mark when the application for registration was made. The object underlying section 47 is to prevent trafficking in trade marks.
The above cases illustrate that a prima facie case of abandonment is easily established upon showing that a mark was not in use in commerce for at least five years. If such evidence of consecutive non-use is unavailable, it becomes much more difficult to prove abandonment. To carry its burden, a challenger must show not only that the trademark owner discontinued use of the mark, but also that the respondent intends not to resume use of the mark.
- Application for Rectification of the trademark
Section 57 of the Indian Trademarks Act,1999 provides for the removal/rectification of a registered Trade mark or rectification of the Register of Trademarks on an application made by ‘any aggrieved person’ on the following grounds:
- Any contravention or failure to observe a condition of the Trade mark entered in the Register.
- Any absence or omission of an entry in the Register, e.g., a disclaimer, a condition or a limitation on the registered Trademark.
- Any entry made without any sufficient cause in the Register, e.g., registration was obtained by fraud or misrepresentation of facts or the Trade mark registered was similar to an already registered Trade mark.
- Any error or defect in any entry in the Register.
- Any entry wrongly remaining in the Register, e.g., it is contrary to some of the provisions of the Act or is likely to cause confusion amongst the public and trade
Thus, an aggrieved person can also file an application under Section 57 for the removal or rectification of a registered trademark on the abovementioned grounds.
- “Well-Known Brands” and the doctrine of “Trans-border Reputation”
One of the most relevant legal barriers to squatting is the protection of well-known trademarks established by Article 6bis of the Paris Convention and Article 16.2 of TRIPS, incorporated under Section 11 of the Trademarks Act.
The doctrine of trans-border reputation is a phenomenon evolved through precedents. The doctrine holds that digitalization and the internet have blurred the international geographical borders and the trademarks, with their incredibly high reputation and extensive advertising have transcended these geographical barriers and spilled over into the markets of other countries, though they do not hold any actual business there.
The Trademark Act, 1999 also recognizes this doctrine through Section 11 (9) which maintains that the trademark being used in India or registered in India is not a pre-requisite for being recognized as a well-known mark.
- The following judicial precedents established the protection that is extended to well-known brands:
In Daimler Benz v. Hybo Hindustan [1993 SCC OnLine Del 605] before the Delhi High Court, the plaintiff had filed a case against the defendant seeking an injunction for the usage of the plaintiff’s logo as well as the word “Benz”. The court here acknowledged the reputation of the plaintiff’s logo, as a well-known mark on the grounds of its international reputation, as well as goodwill generated and granted the plea of injunction.
Another case in which the Court granted relief of injunction is the case of Whirlpool Co v. N R Dongre [(1996) 5 SCC 714]. In this case the Plaintiff i.e., Whirlpool had not subsequently registered their trademark in India. However, the Plaintiff by virtue of use and advertisements in international magazines had a worldwide reputation and used to sell their machines in the US embassy in India. Meanwhile, the Defendant started using the impugned mark on its washing machines. Thereafter the Plaintiff brought an action against the Defendant and the Court held that the plaintiff had an established ‘transborder reputation’ in India and hence the Defendants were injuncted from using the same for their products.
Additionally, in Rolex Sa v. Alex Jewellery Pvt. Ltd [2014 SCC OnLine Del 807], a suit was filed against the defendants for selling jewellery using the trade name “Rolex” which was associated with the plaintiff. The Delhi High Court held that the trademark of the plaintiff was well-known and that the portion of the public that used watches under the trade name “Rolex,” may associate the defendant’s jewellery with that of the plaintiff. This may end up creating confusion among the public. Therefore, an injunction was granted by the court against the use of the trade name “Rolex” by the defendants.
Conclusion:
The purpose and intention behind this piece is to throw some light on the issue of trademark squatting and as to how brand owners can avoid themselves from falling prey to any such tactics of trademark squatting. It is advisable that after the brands initial success, it is ideal for the brands to get their mark registered in other territorial jurisdictions where they plan on expanding their business. Further, brands can internally make an analysis/report as to their new and upcoming projects and get the same registered beforehand in order to avoid a situation like the Sony PS5 debacle. As trademark squatting has become a niche area in trademark disputes, it is important to take proactive measures to ensure that your mark is adequately protected from trademark squatters and discourage bad-faith or malicious registration.
[Law Research Credits: Lehar Chamaria]